Union Network

Shaq Reveals How He Built a Business Empire Beyond Basketball

Boardroom

Shaquille O’Neal is more than a basketball legend; he’s built one of the most powerful athlete business empires in the world. In this Boardroom Cover Story, Shaq sits down with Rich Kleiman alongside Authentic Brands Group founder and executive chairman Jamie Salter to discuss the mindset behind building a legacy that lasts forever. Shaq opens up about his transition from NBA superstar to entrepreneur, the lessons he learned from Magic Johnson, his partnership with Salter, and why he’s focused …